B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
31%
31% -- localbusiness areaserved schema adoption rate for Sampled local service businesses with geographic service area defined via areaServed property in LocalBusiness schema (Q2 2025)
31% of sampled local service businesses explicitly defined their geographic service area using the areaServed property in their LocalBusiness schema.
- Small sample size of 52 local service businesses across 6 US metro areas
- Observational study with directional findings
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
Q2 2025
Entity
Sample Size
52
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Firefly Web Labs Research
Primary
Tier A
https://fireflyweblabs.com/research/local-authority-signals-in-ai-search-a-small-business-analysis/ ↗
Source Article
Local Authority Signals in AI Search
Local Authority Signals in AI Search: A Small Business Analysis
Study Type: Cross-Vertical Comparative Analysis | Sample: 52 local service businesses across 6 metro areas | Period: Q2 2025 | Published by: Firefly Web Labs Research
Overview
Local AI recommendations — AI-generated answers to queries l…
Original Research
Firefly Web Labs Research
· Original study ↗
Methodology
Structured data audit of 52 local service businesses across 6 service categories and 6 US metro areas
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sampled local service businesses with geographic service area defined via areaServed property in LocalBusiness schema: 31% localbusiness areaserved schema adoption rate. Source: Firefly Web Labs Research (Q2 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/areaserved-schema-adoption-rate
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<blockquote cite="https://lighthousedata.io/data/areaserved-schema-adoption-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- localbusiness areaserved schema adoption rate for Sampled local service businesses with geographic service area defined via areaServed property in LocalBusiness schema<br><small>Source: Firefly Web Labs Research (Q2 2025) · <a href="https://lighthousedata.io/data/areaserved-schema-adoption-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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