B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$3,900,000,000
$3,900,000,000 -- ar vr retail showcasing spend for global retail showcasing (AR/VR use case) (2023)
Worldwide commercial investment in retail showcasing AR/VR use cases was forecast to reach $3.9 billion in 2023.
- forecast data
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$3,900,000,000
Unit
Currency Usd
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
IDC
Primary
Tier A
https://digitalmedianet.com/commercial-and-public-sector-investments-will-drive-worldwide-ar-vr-spen… ↗
Source Article
Commercial and Public Sector Investments Will Drive Worldwide AR/VR Spending to $160 Billion in 2023, According to a New IDC Spending Guide
Commercial and Public Sector Investments Will Drive Worldwide AR/VR Spending to $160 Billion in 2023, According to a New IDC Spending Guide
FRAMINGHAM, Mass.–(BUSINESS WIRE)–#AR–Worldwide spending on augmented reality and virtual reality (AR/VR) is
forecast to reach $160 billion in 2023, up signific…
Original Research
IDC
· Original study ↗
Methodology
IDC Worldwide Semiannual Augmented and Virtual Reality Spending Guide forecast
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
global retail showcasing (AR/VR use case): $3,900,000,000 ar vr retail showcasing spend. Source: IDC (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ar-vr-retail-showcasing-spend-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ar-vr-retail-showcasing-spend-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3,900,000,000</strong> -- ar vr retail showcasing spend for global retail showcasing (AR/VR use case)<br><small>Source: IDC (2023) · <a href="https://lighthousedata.io/data/ar-vr-retail-showcasing-spend-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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