B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

40%

40% -- consumer preference for ar try ons for luxury consumers (2024)

2024  · Deloitte

40% of luxury consumers prefer or demand QR-triggered AR try-ons.

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Attribution: Deloitte View source
Lighthouse Research Team
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Source verified Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2024
Entity
luxury consumers
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Deloitte Primary Tier B
https://www.itshco.com/blog/macro-video-secrets-jewelry-process-content ↗
Confidence: 53/100 Vintage: 2024 Channel: Deep Crawl
Source Article
Macro-Video Secrets: Why "The Making Of" Sells Better Than the Finished Product Photo
Your professional product photography is gathering digital dust. You spent thousands on a "lifestyle" shoot with a model who doesn't look like your clients, in a setting that doesn't feel like your store. You posted it to Instagram, and it got a handful of likes from your friends and fellow jewelers…
Original Research
Deloitte · Original study ↗

Deloitte Digital Consumer Trends in Luxury Retail

Methodology documented
IndustryRetail RegionGlobal Channelcontent
Plain Text
luxury consumers: 40% consumer preference for ar try ons. Source: Deloitte (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ar-try-on-preference-luxury-2024
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<blockquote cite="https://lighthousedata.io/data/ar-try-on-preference-luxury-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- consumer preference for ar try ons for luxury consumers<br><small>Source: Deloitte (2024) · <a href="https://lighthousedata.io/data/ar-try-on-preference-luxury-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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