B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- consumers interested in ar shopping for consumers (2025)
72% of consumers are interested in using augmented reality (AR) for shopping according to studies by PwC.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier C
https://blog.fercom.dev/the-future-of-omnichannel-on-shopify ↗
Source Article
The Future Of Omnichannel On Shopify
The future of omnichannel on Shopify is brimming with exciting possibilities. Do you ever wonder how integration, automation, AI, and emerging technologies are shaping the next generation of seamless customer experiences? Now, let’s learn how to stay ahead of the curve and unlock the full potential …
Original Research
PwC
· Original study ↗
Methodology
Blog citing PwC research
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 72% | |
| 2026 | 73% | +1.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 72% consumers interested in ar shopping. Source: PwC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ar-shopping-interest-pwc
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ar-shopping-interest-pwc" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- consumers interested in ar shopping for consumers<br><small>Source: PwC (2025) · <a href="https://lighthousedata.io/data/ar-shopping-interest-pwc" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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