B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- memory encoding level for AR experiences vs non-AR experiences (2026)
Memory encoding level is 70% higher with AR usage compared to without AR.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
50
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Neuro-Insight
Primary
Tier B
https://arfected.com/post/the-influence-of-ar-on-our-brain ↗
Source Article
The influence of AR on our brain
Original Research
Neuro-Insight
· Original study ↗
Methodology
Neuro-Insight experimental study; 50 participants completed assignments with and without AR versions, measuring long-term memory encoding, engagement, attention, approach and emotional intensity
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AR experiences vs non-AR experiences: 70% memory encoding level. Source: Neuro-Insight (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ar-memory-encoding-70-percent-higher
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ar-memory-encoding-70-percent-higher" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- memory encoding level for AR experiences vs non-AR experiences<br><small>Source: Neuro-Insight (2026) · <a href="https://lighthousedata.io/data/ar-memory-encoding-70-percent-higher" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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