B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- brand engagement increase for Blippar ARDP ad units (2018)
Blippar's ARDP ad units increased brand engagement by 30% over standard Google rich media ads.
- Comparison baseline is standard Google rich media ads
- Based on tests with Jaguar Land Rover and Unilever's Magnum Singapore
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
71
Source
Blippar
Primary
Tier A
https://arinsider.co/2018/10/17/are-ar-ads-working/ ↗
Source Article
Are AR Ads Working? - AR Insider
This post is an excerpt from eMarketer’s report, Augmented Reality Marketing and Advertising 2018. It includes data and commentary from ARtillry Intelligence.
AR Advertising Starting to Show Results
Paid advertising represents just a portion of total AR-related marketing and promotional activity, bu…
Original Research
Blippar
· Original study ↗
Methodology
Test results from Blippar with Jaguar Land Rover and Unilever’s Magnum Singapore
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Blippar ARDP ad units: 30% brand engagement increase. Source: Blippar (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ar-engagement-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ar-engagement-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- brand engagement increase for Blippar ARDP ad units<br><small>Source: Blippar (2018) · <a href="https://lighthousedata.io/data/ar-engagement-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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