B
Evidence Grade B
Graded
under review
Safe to Cite
Current
37%
37% -- client agency team performance improvement for client-agency relationships (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
21,000
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aprais
Primary
Tier A
https://aprais.com/team-performance-improvements-vary-by-category-when-it-comes-to-client-agency-rel… ↗
Source Article
Team performance improvements vary by category
Original Research
Aprais
· Original study ↗
Methodology
Analysis of more than 21,000 client-agency evaluations conducted over 20 years by Aprais
Methodology documented
Segmentation
IndustryAll
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
client-agency relationships: 37% client agency team performance improvement. Source: Aprais (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aprais-team-performance-improvement-37-percent
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<blockquote cite="https://lighthousedata.io/data/aprais-team-performance-improvement-37-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- client agency team performance improvement for client-agency relationships<br><small>Source: Aprais (2026) · <a href="https://lighthousedata.io/data/aprais-team-performance-improvement-37-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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