B
Evidence Grade B
Graded
under review
Safe to Cite
Current
38%
38% -- perception gap reduction for Healthcare marketers and their agencies (2026)
The perception gap between healthcare marketers and their agencies narrowed by 38% after two rounds of evaluations.
- Narrowed after two rounds of evaluations
- Specific to the Healthcare category
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aprais
Primary
Tier A
https://aprais.com/team-performance-improvements-vary-by-category-when-it-comes-to-client-agency-rel… ↗
Source Article
Team performance improvements vary by category
Original Research
Aprais
· Original study ↗
Methodology
Perception gap between Healthcare marketers and their agencies after two rounds of evaluations
Methodology documented
Segmentation
IndustryHealthcare
RoleAll marketers
Cite this stat
Plain Text
Healthcare marketers and their agencies: 38% perception gap reduction. Source: Aprais (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aprais-healthcare-perception-gap-narrowed-38
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<blockquote cite="https://lighthousedata.io/data/aprais-healthcare-perception-gap-narrowed-38" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- perception gap reduction for Healthcare marketers and their agencies<br><small>Source: Aprais (2026) · <a href="https://lighthousedata.io/data/aprais-healthcare-perception-gap-narrowed-38" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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