B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
6.6%
6.6% -- average conversion lift for AppTweak dataset (2026)
AppTweak's dataset of approximately 3,500 apps shows an average conversion lift of around 6.6% from Custom Product Pages (CPPs).
- Approximate figure (~6.6%)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
AppTweak
Primary
Tier A
https://www.mbadv.agency/apple-ads/understanding-apple-ads-content-guidelines ↗
Source Article
Understanding Apple Ads Content Guidelines
Understanding Apple Ads Content Guidelines
Overview of Apple’s advertising policies
Apple maintains stringent advertising policies to ensure that ads published on their platforms align with their brand values and provide a positive experience for users. These policies cover everything from content q…
Original Research
AppTweak
· Original study ↗
Methodology
AppTweak's dataset puts the average lift around 6.6%.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
AppTweak dataset: 6.6% average conversion lift. Source: AppTweak (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apptweak-average-conversion-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apptweak-average-conversion-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.6%</strong> -- average conversion lift for AppTweak dataset<br><small>Source: AppTweak (2026) · <a href="https://lighthousedata.io/data/apptweak-average-conversion-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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