B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Current
150
150 -- marketers surveyed for senior marketers on data privacy (2026)
MMA Global engaged with 150 senior marketers across various sectors to examine data privacy.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
150
Unit
Count
Data Vintage
2026
Entity
Sample Size
150
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
MMA Global and AppsFlyer
Primary
Tier A
http://www.mmaglobal.com/case-study-hub/case_studies/view/46448 ↗
Source Article
MMA Case Study Hub
Original Research
MMA Global and AppsFlyer
· Original study ↗
Methodology
MMA Global in collaboration with AppsFlyer survey on data privacy
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
senior marketers on data privacy: 150 marketers surveyed. Source: MMA Global and AppsFlyer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/appsflyer-privacy-survey-150-marketers
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<blockquote cite="https://lighthousedata.io/data/appsflyer-privacy-survey-150-marketers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>150</strong> -- marketers surveyed for senior marketers on data privacy<br><small>Source: MMA Global and AppsFlyer (2026) · <a href="https://lighthousedata.io/data/appsflyer-privacy-survey-150-marketers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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