B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

75%

75% -- apps used only once after download for Apple App Store and Google Play apps (2026)

2026  · avgbasecamp.com

75% of apps across the Apple App Store and Google Play are used only once after being downloaded.

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Attribution: avgbasecamp.com View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Apple App Store and Google Play apps
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
avgbasecamp.com Primary Tier C
https://www.avgbasecamp.com/blog/why-daily-life-is-the-next-trillion-dollar-frontier-for-investing ↗
Confidence: 48/100 Vintage: 2026 Channel: Common Crawl
Source Article
Why Daily Life is the Next Trillion-Dollar Frontier for Investing
Original Research
avgbasecamp.com · Original study ↗

Aggregate app retention figure cited in VC blog; original source not identified

Methodology documented
Industrymarketing
Plain Text
Apple App Store and Google Play apps: 75% apps used only once after download. Source: avgbasecamp.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apps-used-once-after-download
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<blockquote cite="https://lighthousedata.io/data/apps-used-once-after-download" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- apps used only once after download for Apple App Store and Google Play apps<br><small>Source: avgbasecamp.com (2026) · <a href="https://lighthousedata.io/data/apps-used-once-after-download" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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