B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
74%
74% -- approval process effort perception for marketing and creative professionals (2026)
74% of surveyed marketing and creative professionals stated that the approval process takes more effort than the creative work itself.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
StreamWork
Primary
Tier A
https://www.streamwork.com/post/how-to-choose-the-best-approval-software-for-marketing-teams ↗
Source Article
How to choose the best approval software for marketing teams | StreamWork
How to choose the best approval software for marketing teams
Disorganized feedback and approval processes often slow marketing teams down, and this article shows how the right creative approval and online proofing software can streamline reviews and accelerate campaign delivery.
David Pondell
8
min …
Original Research
StreamWork
· Original study ↗
Methodology
StreamWork survey of 500 marketing and creative professionals
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing and creative professionals: 74% approval process effort perception. Source: StreamWork (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/approval-process-effort-survey-2026
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<blockquote cite="https://lighthousedata.io/data/approval-process-effort-survey-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- approval process effort perception for marketing and creative professionals<br><small>Source: StreamWork (2026) · <a href="https://lighthousedata.io/data/approval-process-effort-survey-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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