B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
74%
74% -- share of professionals saying approval process takes more effort than creative work for marketing and creative professionals (2026)
74% of marketing and creative professionals state that the approval process takes more effort than the creative work itself.
- StreamWork's own research, methodology details not provided
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
StreamWork
Primary
Tier B
https://www.streamwork.com/post/introducing-the-streamwork-and-asana-integration ↗
Source Article
Asana Creative Approvals Made Easy: StreamWork Integration Saves 10 Days Per Project
If your creative team relies on Asana for creative project management, you already know how much work goes into keeping projects organized, stakeholders aligned, and timelines on track. What Asana doesn't solve (and what I hear from teams again and again) is what happens when it's time to actually s…
Original Research
StreamWork
· Original study ↗
Methodology
StreamWork's own research, methodology not detailed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing and creative professionals: 74% share of professionals saying approval process takes more effort than creative work. Source: StreamWork (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/approval-process-effort-marketing-creative-professionals
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<blockquote cite="https://lighthousedata.io/data/approval-process-effort-marketing-creative-professionals" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- share of professionals saying approval process takes more effort than creative work for marketing and creative professionals<br><small>Source: StreamWork (2026) · <a href="https://lighthousedata.io/data/approval-process-effort-marketing-creative-professionals" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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