B Evidence Grade B Graded under review Safe to Cite Current

70

70 -- net promoter score for Apple (2026)

2026  · Apple

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Attribution: Apple View source
Lighthouse Research Team
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Source verified Evidence graded
Value
70
Unit
Score
Data Vintage
2026
Entity
Apple
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Apple Primary Tier C
https://ticketdesk.ai/blog/the-top-10-key-performance-metrics-for-customer-service-in-2026/511 ↗
Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl
Source Article
The Top 10 Key Performance Metrics for Customer Service in 2026
The Top 10 Key Performance Metrics for Customer Service in 2026 In today’s competitive landscape, ‘good’ customer service isn’t enough. World-class support is a data-driven science, built on a foundation of precise measurement and continuous improvement. But which numbers truly matter? It’s easy to …
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Original Research
Apple · Original study ↗

Benchmark cited in vendor blog

Methodology documented
Period Value Change
2008 66
2026 (current) 70 +6.1%
Industrymarketing
Plain Text
Apple: 70 net promoter score. Source: Apple (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-nps-above-70
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<blockquote cite="https://lighthousedata.io/data/apple-nps-above-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70</strong> -- net promoter score for Apple<br><small>Source: Apple (2026) · <a href="https://lighthousedata.io/data/apple-nps-above-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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