B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
180,000,000
180,000,000 -- monthly active users for Apple Intelligence (2025)
Apple Intelligence reached 180 million monthly active users across Siri, Spotlight, and Messages three months after launch.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
180,000,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Apple
Primary
Tier B
https://growwildagency.com/blog/applebot-extended-robots-txt-guide/ ↗
Source Article
Applebot-Extended robots.txt: Setup, Crawl-Delay & SEO
TL;DR
Add explicit robots.txt rules for Applebot (search & Siri) and Applebot-Extended (AI training). Allowing Applebot-Extended opens your catalog to Apple Intelligence shopping cards and Spotlight answers; disallowing it keeps rankings intact but forfeits AI exposure. Use the snippet below, test w…
Original Research
Apple
· Original study ↗
Methodology
Reported by Apple three months after Apple Intelligence shipped with iOS 18/macOS 15, spanning Siri, Spotlight, and Messages
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apple Intelligence: 180,000,000 monthly active users. Source: Apple (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-intelligence-mau-180m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apple-intelligence-mau-180m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>180,000,000</strong> -- monthly active users for Apple Intelligence<br><small>Source: Apple (2025) · <a href="https://lighthousedata.io/data/apple-intelligence-mau-180m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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