B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
42%
42% -- share with appetite for challenging cultural experiences for arts and cultural audiences (2022)
42% of arts and cultural audiences have an appetite for challenging cultural experiences.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2022
Entity
Geography
Australia
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Patternmakers
Primary
Tier A
https://www.thepatternmakers.com.au/blog/2022/six-audience-trends-to-prepare-for ↗
Source Article
6 audience trends to prepare for in 2023 — Patternmakers
6 audience trends to prepare for in 2023
Image Credit: Cecilia Martin, courtesy of National Circus Festival.
Audience behaviour is shifting. Here’s what’s going on - and how to make sure you’re ready.
With the release of our latest phase of the Audience Outlook Monitor, we’ve been looking at the maj…
Original Research
Patternmakers
· Original study ↗
Methodology
Audience Outlook Monitor survey
Methodology documented
Segmentation
IndustryArts and Culture
RegionAustralia
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
arts and cultural audiences: 42% share with appetite for challenging cultural experiences. Source: Patternmakers (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/appetite-challenging-experiences-2023
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<blockquote cite="https://lighthousedata.io/data/appetite-challenging-experiences-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- share with appetite for challenging cultural experiences for arts and cultural audiences<br><small>Source: Patternmakers (2022) · <a href="https://lighthousedata.io/data/appetite-challenging-experiences-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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