B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

40%

40% -- returns due to fit misjudgment for apparel industry (2025)

2025  · Gartner

40% of returns in the apparel industry are due to customers misjudging fit.

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Attribution: Gartner View source
Lighthouse Research Team
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Source verified Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
apparel industry
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Gartner Primary Tier C
https://www.transparentsolutions.biz/blog/ar-ecommerce-experiences.html ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
The Role of Augmented Reality in Enhancing E-Commerce Experiences | Transparent Solutions
In a world where digital interaction defines our purchasing behaviors, e-commerce platforms are constantly innovating to offer consumers more engaging, personalized, and interactive experiences. As competition intensifies, retailers are looking for technologies that not only improve the shopping pro…
Original Research
Gartner · Original study ↗

Cited as a Gartner study; secondary citation on blog

Methodology documented
IndustryRetail Channelcontent
Plain Text
apparel industry: 40% returns due to fit misjudgment. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apparel-returns-fit-misjudgment-gartner
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<blockquote cite="https://lighthousedata.io/data/apparel-returns-fit-misjudgment-gartner" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- returns due to fit misjudgment for apparel industry<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/apparel-returns-fit-misjudgment-gartner" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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