B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
88%
88% -- advertiser recall rate for apparel promo items for consumers receiving logoed apparel (2026)
88 percent of recipients remember the advertiser that gave them a promotional shirt or hat.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Advertising Specialty Institute (ASI)
Primary
Tier C
https://www.allegramarketingprint.com/locations/corona-ca/portfolio ↗
Source Article
Client Portfolio | Corona, CA
Original Research
Advertising Specialty Institute (ASI)
· Original study ↗
Methodology
Cited from Advertising Specialty Institute (ASI) research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers receiving logoed apparel: 88% advertiser recall rate for apparel promo items. Source: Advertising Specialty Institute (ASI) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apparel-promo-advertiser-recall-88
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<blockquote cite="https://lighthousedata.io/data/apparel-promo-advertiser-recall-88" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- advertiser recall rate for apparel promo items for consumers receiving logoed apparel<br><small>Source: Advertising Specialty Institute (ASI) (2026) · <a href="https://lighthousedata.io/data/apparel-promo-advertiser-recall-88" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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