B
Evidence Grade B
Graded
under review
Safe to Cite
Current
77%
77% -- app uninstall rate within 3 days for mobile app daily active users (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Quettra
Primary
Tier C
https://bilue.com.au/article/how-to-measure-the-success-of-an-app-insights-for-ctos-cmos-and-develop… ↗
Source Article
How to Measure the Success of an App: Insights for CTOs, CMOs and Developers
Original Research
Quettra
· Original study ↗
Methodology
Attributed to Quettra's data; cited by Bilue blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile app daily active users: 77% app uninstall rate within 3 days. Source: Quettra (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/app-uninstall-3-days-quettra
HTML Embed
<blockquote cite="https://lighthousedata.io/data/app-uninstall-3-days-quettra" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- app uninstall rate within 3 days for mobile app daily active users<br><small>Source: Quettra (2026) · <a href="https://lighthousedata.io/data/app-uninstall-3-days-quettra" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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