B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

70%

70% -- share of install decisions from above fold elements for App Store visitors (2026)

Name: Share Of Install Decisions From Above Fold Elements Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2026 · appalize.com

Research indicates that 70% of app install decisions are made based on above-the-fold listing elements alone.

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Attribution: appalize.com View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

70%

Unit

Percentage

Data Vintage

2026

Entity

App Store visitors

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

appalize.com Primary Tier C

https://www.appalize.com/no/blog/creative-optimization/app-store-listing-optimization-how-to-convert… ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

App Store Listing Optimization: How to Convert More Visitors Into Installers

Original Research

appalize.com · Original study ↗

Methodology

Cited as 'research shows' — original study not named

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

App Store visitors: 70% share of install decisions from above fold elements. Source: appalize.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/app-store-install-decisions-above-fold-70pct

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<blockquote cite="https://lighthousedata.io/data/app-store-install-decisions-above-fold-70pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of install decisions from above fold elements for App Store visitors<br><small>Source: appalize.com (2026) · <a href="https://lighthousedata.io/data/app-store-install-decisions-above-fold-70pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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