B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- user ratings increase for mobile apps (2025)
User ratings for mobile apps increase by an average of 15% within two weeks of a feature update addressing a frequently cited pain point.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://applaunchpartners.com/feature-updates-the-key-to-app-retention/ ↗
Source Article
App Feature Updates: Boost Retention & Ratings
Original Research
eMarketer
· Original study ↗
Methodology
Cited as 2025 eMarketer report; secondary citation in agency blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile apps: 15% user ratings increase. Source: eMarketer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/app-ratings-increase-15pct-emarketer-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/app-ratings-increase-15pct-emarketer-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- user ratings increase for mobile apps<br><small>Source: eMarketer (2025) · <a href="https://lighthousedata.io/data/app-ratings-increase-15pct-emarketer-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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