B
Evidence Grade B
Safe to Cite
Dated
$0.98
$0.98 -- cost per install index for Apple app installs (2015-06)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$0.98
Unit
Currency Usd
Data Vintage
2015-06
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
70
Methodology
45
Freshness
95
Sources (3)
Fiksu
Primary
Tier B
https://www.clickz.com/app-marketing-costs-continue-to-rise/30330/ ↗
Source Article
App Marketing Costs Continue to Rise - ClickZ
App Marketing Costs Continue to Rise
According to app marketing technology company Fiksu, the cost of app marketing reached new heights this summer and it's likely to keep climbing. How should marketers deal with these rising costs?
According to app marketing technology company Fiksu, the cost of ap…
Also cited by
energy.gov
https://www.energy.gov/
2026-08-15
9to5mac.com
https://9to5mac.com/
2026-08-15
Original Research
Fiksu
· Original study ↗
Methodology
Measures cost per app install directly attributed to advertising
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Apple app installs: $0.98 cost per install index. Source: Fiksu (2015-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/app-marketing-costs-continue-to-rise-cpii-apple
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<blockquote cite="https://lighthousedata.io/data/app-marketing-costs-continue-to-rise-cpii-apple" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.98</strong> -- cost per install index for Apple app installs<br><small>Source: Fiksu (2015-06) · <a href="https://lighthousedata.io/data/app-marketing-costs-continue-to-rise-cpii-apple" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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