B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
95%
95% -- user retention loss rate 90 days for mobile apps (2026)
The average mobile application loses 95% of its users within 90 days.
- Secondary citation without citing the original study
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
analytixit.com
Primary
Tier C
https://www.analytixit.com/7-most-common-myths-about-mobile-application-testing/ ↗
Source Article
7 Most Common Myths About Mobile Application Testing
Original Research
analytixit.com
· Original study ↗
Methodology
Secondary citation, original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile apps: 95% user retention loss rate 90 days. Source: analytixit.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/app-loses-95-percent-users-90-days
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<blockquote cite="https://lighthousedata.io/data/app-loses-95-percent-users-90-days" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- user retention loss rate 90 days for mobile apps<br><small>Source: analytixit.com (2026) · <a href="https://lighthousedata.io/data/app-loses-95-percent-users-90-days" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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