B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
65%
65% -- share of app discoveries via app store search for app store search (2026)
65-70% of all app discoveries happen through app store search.
- Reported as a range: 65-70%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
appalize.com
Primary
Tier C
https://www.appalize.com/no/blog/app-marketing/why-app-store-optimization-is-important-for-growth ↗
Source Article
Why App Store Optimization Is Important for Growth
Original Research
appalize.com
· Original study ↗
Methodology
Range 65-70%; midpoint extracted. Secondary citation in ASO blog, original survey not named.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
app store search: 65% share of app discoveries via app store search. Source: appalize.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/app-discovery-via-store-search
HTML Embed
<blockquote cite="https://lighthousedata.io/data/app-discovery-via-store-search" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of app discoveries via app store search for app store search<br><small>Source: appalize.com (2026) · <a href="https://lighthousedata.io/data/app-discovery-via-store-search" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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