B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
6 days
6 days -- app deletion days after last use for mobile apps (average) (2025)
The average app is deleted 5.8 days after its last use.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6 days
Unit
Duration Days
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
EMARKETER
Primary
Tier C
https://motherapp.com/insights/customer-loyalty-in-2025-strategies-and-system-comparison/ ↗
Source Article
Customer Loyalty in 2025: Strategies and System Comparison
Customer loyalty is no longer optional—it’s a competitive advantage. In 2025, brands that leverage personalized engagement and unified loyalty systems will drive stronger retention, higher revenue, and long-term customer advocacy. In this article, we compare strategies and tools—backed by success ca…
Original Research
EMARKETER
· Original study ↗
Methodology
Cited from EMARKETER.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile apps (average): 6 days app deletion days after last use. Source: EMARKETER (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/app-deleted-5-8-days-emarketer
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<blockquote cite="https://lighthousedata.io/data/app-deleted-5-8-days-emarketer" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6 days</strong> -- app deletion days after last use for mobile apps (average)<br><small>Source: EMARKETER (2025) · <a href="https://lighthousedata.io/data/app-deleted-5-8-days-emarketer" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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