B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10.9%
10.9% -- day 7 app retention rate for Mobile apps (cross-industry) (2026)
The cross-industry average Day 7 mobile app retention rate in 2026 was 10.9%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10.9%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Appalize
Primary
Tier B
https://www.appalize.com/no/blog/mobile-trends/app-retention-rate-benchmarks-by-category-in-2026 ↗
Source Article
App Retention Rate Benchmarks by Category in 2026
Original Research
Appalize
· Original study ↗
Methodology
Industry benchmark table
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile apps (cross-industry): 10.9% day 7 app retention rate. Source: Appalize (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/app-day7-retention-2026
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<blockquote cite="https://lighthousedata.io/data/app-day7-retention-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.9%</strong> -- day 7 app retention rate for Mobile apps (cross-industry)<br><small>Source: Appalize (2026) · <a href="https://lighthousedata.io/data/app-day7-retention-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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