B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
24.33%
24.33% -- day one retention rate for mobile apps (2026)
According to an AppsFlyer analysis of 6 billion app installs, the average mobile app day-one retention rate is 24.33%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
24.33%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
6,000,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AppsFlyer
Primary
Tier B
https://www.aronwebsolutions.com/blog/top-10-mobile-app-development-tips-for-beginners ↗
Source Article
Top 10 Mobile App Development Tips for Beginners Should Know
Original Research
AppsFlyer
· Original study ↗
Methodology
AppsFlyer analysis of 6 billion app installs
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile apps: 24.33% day one retention rate. Source: AppsFlyer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/app-day-one-retention-24-33
HTML Embed
<blockquote cite="https://lighthousedata.io/data/app-day-one-retention-24-33" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24.33%</strong> -- day one retention rate for mobile apps<br><small>Source: AppsFlyer (2026) · <a href="https://lighthousedata.io/data/app-day-one-retention-24-33" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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