B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- 7 day retention rate for mobile apps (all categories) (2026)
The average 7-day retention rate across all app categories is approximately 25%.
- Stated as hovering around 25%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adjust
Primary
Tier C
https://applaunchpartners.com/app-retention-crisis-can-you-beat-the-7-day-cliff/ ↗
Source Article
Beat the App 7
Original Research
Adjust
· Original study ↗
Methodology
Attributed to Adjust analysis; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile apps (all categories): 25% 7 day retention rate. Source: Adjust (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/app-7day-retention-adjust
HTML Embed
<blockquote cite="https://lighthousedata.io/data/app-7day-retention-adjust" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- 7 day retention rate for mobile apps (all categories)<br><small>Source: Adjust (2026) · <a href="https://lighthousedata.io/data/app-7day-retention-adjust" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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