B
Evidence Grade B
Graded
under review
Safe to Cite
Current
32%
32% -- customer forgiveness rate increase for customers receiving apology vs financial compensation (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ariyh
Primary
Tier B
https://app.sciencesays.com/archive?ref=benjaminach.fr&page=17 ↗
Source Article
Science Says
Original Research
Ariyh
· Original study ↗
Methodology
Consumer behavior research summary (Ariyh/Science Says)
Methodology documented
Segmentation
Industryhr
Cite this stat
Plain Text
customers receiving apology vs financial compensation: 32% customer forgiveness rate increase. Source: Ariyh (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apology-forgiveness-service-mistake-32
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<blockquote cite="https://lighthousedata.io/data/apology-forgiveness-service-mistake-32" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- customer forgiveness rate increase for customers receiving apology vs financial compensation<br><small>Source: Ariyh (2026) · <a href="https://lighthousedata.io/data/apology-forgiveness-service-mistake-32" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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