B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
100
100 -- brand ambassador count for Aperol (2025)
Aperol used 100 reps as part of its 'Summer of Spritz' NYC takeover campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
100
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
STIR
Primary
Tier B
https://www.hellostir.com/stirnews/three-favourites-drinks-brand-activations ↗
Source Article
THREE FAVOURITES: DRINKS BRAND ACTIVATIONS — STIR
THREE FAVOURITES: DRINKS BRAND ACTIVATIONS
Experiences over expense is a key trend for the modern drinks consumer and one we're seeing a number of brands jump on this summer. It's all about satisfying that demand for shared experiences v material purchases.
Here are three of our favourites:
👉 Moth: …
Original Research
STIR
· Original study ↗
Methodology
Case study detail from brand activation write-up
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Aperol: 100 brand ambassador count. Source: STIR (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aperol-reps-nyc-takeover
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<blockquote cite="https://lighthousedata.io/data/aperol-reps-nyc-takeover" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>100</strong> -- brand ambassador count for Aperol<br><small>Source: STIR (2025) · <a href="https://lighthousedata.io/data/aperol-reps-nyc-takeover" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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