B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
46%
46% -- search ad share of digital budget for APAC digital advertising (2024)
In APAC, search advertising accounted for 46% of digital ad budgets in 2024.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Magna
Primary
Tier B
https://www.campaignindonesia.id/article/pasar-iklan-apac-tetap-akan-tumbuh-walau-melambat-di-2025/1… ↗
Source Article
Pasar iklan APAC tetap akan tumbuh walau melambat di 2025
Pasar iklan APAC tetap akan tumbuh walau melambat di 2025
Laporan periklanan global terbaru dari Magna menunjukkan pendapatan iklan APAC naik hampir 8% pada 2024, namun diproyeksikan melambat menjadi 4,6% tahun ini.
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Original Research
Magna
· Original study ↗
Methodology
Magna report
Methodology documented
Segmentation
Industrymarketing
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Plain Text
APAC digital advertising: 46% search ad share of digital budget. Source: Magna (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apac-search-ad-share-2024
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<blockquote cite="https://lighthousedata.io/data/apac-search-ad-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- search ad share of digital budget for APAC digital advertising<br><small>Source: Magna (2024) · <a href="https://lighthousedata.io/data/apac-search-ad-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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