B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21 hours
21 hours -- weekly time spent online for APAC kids (2018)
In APAC, kids spend over 21 hours online per week.
- Value is stated as 'over 21 hours'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
21 hours
Unit
Duration Hours
Data Vintage
2018
Entity
Sample Size
2,700
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TotallyAwesome
Primary
Tier A
https://totallyawesome.tv/2018/06/20/5-things-apac-advertisers-and-publishers-in-the-kids-industry-s… ↗
Source Article
5 things APAC advertisers and publishers in the kids industry should know about GDPR - TotallyAwesome | Contextual-first marketing and media platform in APAC
5 things APAC advertisers and publishers in the kids industry should know about GDPR
Quan Nguyen, CEO of TotallyAwesome, the kid-safe digital media company, explains the impact of GDPR and the specifics of GDPR-K for child-focused content in Asia Pacific.
With the Cambridge Analytica scandal fresh i…
Original Research
TotallyAwesome
· Original study ↗
Methodology
TotallyAwesome APAC Kids' Digital Insights 2018 survey; markets: AU, ID, IN, MY, NZ, PH, SG, TH, VN
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
APAC kids: 21 hours weekly time spent online. Source: TotallyAwesome (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apac-kids-weekly-online-hours-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apac-kids-weekly-online-hours-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21 hours</strong> -- weekly time spent online for APAC kids<br><small>Source: TotallyAwesome (2018) · <a href="https://lighthousedata.io/data/apac-kids-weekly-online-hours-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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