B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
42%
42% -- ad format adoption rate for APAC retail media advertisers (inline search formats) (2026)
Among APAC retail media advertisers, 42% use/favour inline search display formats.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
75,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Osmos
Primary
Tier A
https://www.osmos.ai/blog/retail-media-benchmarks-2026 ↗
Source Article
Retail Media Benchmarks: What Success Looks Like in 2026
Subscribe to our news letter
2026 Is the Year Retail Media Gets Measured
Retail media too, much like the rest of us, has officially grown up.
What started as an experimental monetisation layer has entered a far more serious phase, one shaped by advertiser scrutiny, performance expectations, and incr…
Original Research
Osmos
· Original study ↗
Methodology
Osmos internal data spanning 75,000+ brands across APAC platforms
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
APAC retail media advertisers (inline search formats): 42% ad format adoption rate. Source: Osmos (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apac-inline-search-format-adoption-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apac-inline-search-format-adoption-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- ad format adoption rate for APAC retail media advertisers (inline search formats)<br><small>Source: Osmos (2026) · <a href="https://lighthousedata.io/data/apac-inline-search-format-adoption-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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