B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

31.6%

31.6% -- apac global ad revenue share for Asia-Pacific (APAC) advertising market (2025)

2025  · WPP Media

Asia-Pacific (APAC) accounts for 31.6% of global advertising revenue.

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Attribution: WPP Media View source
Lighthouse Research Team
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Source verified Evidence graded
Value
31.6%
Unit
Percentage
Data Vintage
2025
Entity
Asia-Pacific (APAC) advertising market
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
WPP Media Primary Tier B
https://martechtrend.com/global-ad-revenue-to-rise-8-8-in-2025-apac-takes-lead/ ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Global Ad Revenue to Rise 8.8% in 2025, APAC Takes Lead - martechtrend
Global Advertising Revenue Set for Robust Growth According to WPP’s latest “This Year Next Year” report, global advertising revenue is projected to rise by 8.8% in 2025, reaching an estimated US$1.14 trillion. The upward trend is expected to continue in 2026 with a further 7.1% growth. This outlook …
Original Research
WPP Media · Original study ↗

Share of global advertising revenue

Methodology documented
Industrymarketing
Plain Text
Asia-Pacific (APAC) advertising market: 31.6% apac global ad revenue share. Source: WPP Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apac-global-ad-revenue-share-2025
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<blockquote cite="https://lighthousedata.io/data/apac-global-ad-revenue-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31.6%</strong> -- apac global ad revenue share for Asia-Pacific (APAC) advertising market<br><small>Source: WPP Media (2025) · <a href="https://lighthousedata.io/data/apac-global-ad-revenue-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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