B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
47%
47% -- search advertising budget share for APAC digital advertising budgets (2024)
Search advertising will represent 47% of total digital advertising budgets in APAC in 2024.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
83
Source
Magna
Primary
Tier A
https://www.marketing-interactive.com/how-brands-can-navigate-the-evolving-search-landscape-in-hk ↗
Source Article
With the rise of retail media, how can brands navigate the evolving search landscape?
Behaviour shifts: How HK brands can navigate the evolving search landscape
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With APAC retail media advertising revenues expected to grow by 15.7% this year, Hong Kong's retail media advertising income will likely surge by 5.0% to reach US$12.5 million, according to GroupM’s “This Year Next Y…
Original Research
Magna
· Original study ↗
Methodology
Magna global ad forecast
Methodology documented
Segmentation
Channelrss_feed
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Plain Text
APAC digital advertising budgets: 47% search advertising budget share. Source: Magna (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apac-digital-advertising-budget-share-search-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apac-digital-advertising-budget-share-search-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- search advertising budget share for APAC digital advertising budgets<br><small>Source: Magna (2024) · <a href="https://lighthousedata.io/data/apac-digital-advertising-budget-share-search-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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