B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41%
41% -- share of sports viewers watching badminton for APAC sports content consumers (2022-10)
In the APAC region, 41% of sports content consumers watch badminton.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2022-10
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BB Media
Primary
Tier A
https://bb.vision/press-releases/sports-consumption-by-region/ ↗
Source Article
BB Media - How much and which sports are consumed by region?
How much and which sports are consumed by region?
A comparative analysis of global preferences.Over the past years, the availability of sports content on streaming platforms has significantly increased. As a result, consumers have grown accustomed to having more options to enjoy sports competitions …
Original Research
BB Media
· Original study ↗
Methodology
BB Media Online Media Essentials consumer data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
APAC sports content consumers: 41% share of sports viewers watching badminton. Source: BB Media (2022-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apac-badminton-viewership-2022q4
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apac-badminton-viewership-2022q4" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- share of sports viewers watching badminton for APAC sports content consumers<br><small>Source: BB Media (2022-10) · <a href="https://lighthousedata.io/data/apac-badminton-viewership-2022q4" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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