B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- annual customer churn rate for businesses (Google estimate) (2025)
Google estimates that companies lose around 15% of their customers annually.
- Estimated figure
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Google
Primary
Tier C
https://www.digitalprint.com/dpi-news/keeping-customers-in-the-printing-industry-why-retention-matte… ↗
Source Article
Keeping Customers in the Printing Industry: Why Retention Matters — Digital Print, Inc
Keeping Customers in the Printing Industry: Why Retention Matters
Losing customers? You’re not alone. Studies show that businesses naturally lose a percentage of their customer base every year. Google estimates that companies can expect to lose around 15% of customers annually, while the average B2B…
Original Research
Google
· Original study ↗
Methodology
Google estimate cited secondhand by Digital Print, Inc.
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
businesses (Google estimate): 15% annual customer churn rate. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/annual-customer-churn-15-percent
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<blockquote cite="https://lighthousedata.io/data/annual-customer-churn-15-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- annual customer churn rate for businesses (Google estimate)<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/annual-customer-churn-15-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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