B
Evidence Grade B
Graded
under review
Safe to Cite
Current
49%
49% -- share of attendees who are vp and above for &THEN conference attendees (marketing professionals) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
DMA (&THEN conference)
Primary
Tier B
https://andthen.thedma.org/exhibitors/ ↗
Source Article
&THEN Exhibitors - Exhibit at &THEN
Original Research
DMA (&THEN conference)
· Original study ↗
Methodology
Conference organizer attendee composition claim
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
&THEN conference attendees (marketing professionals): 49% share of attendees who are vp and above. Source: DMA (&THEN conference) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/andthen-attendees-vp-above
HTML Embed
<blockquote cite="https://lighthousedata.io/data/andthen-attendees-vp-above" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- share of attendees who are vp and above for &THEN conference attendees (marketing professionals)<br><small>Source: DMA (&THEN conference) (2026) · <a href="https://lighthousedata.io/data/andthen-attendees-vp-above" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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