B
Evidence Grade B
Verified
under review
Safe to Cite
Current
48%
48% -- share of attendees influencing purchasing decisions for &THEN conference attendees (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
DMA (&THEN conference)
Primary
Tier B
https://andthen.thedma.org/exhibitors/ ↗
Source Article
&THEN Exhibitors - Exhibit at &THEN
Original Research
DMA (&THEN conference)
· Original study ↗
Methodology
Conference organizer claim; separate 38% have final say
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
&THEN conference attendees: 48% share of attendees influencing purchasing decisions. Source: DMA (&THEN conference) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/andthen-attendees-influence-purchasing
HTML Embed
<blockquote cite="https://lighthousedata.io/data/andthen-attendees-influence-purchasing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- share of attendees influencing purchasing decisions for &THEN conference attendees<br><small>Source: DMA (&THEN conference) (2026) · <a href="https://lighthousedata.io/data/andthen-attendees-influence-purchasing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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