B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

44 -- keyword difficulty score for Google Play (2026-08)

Name: Keyword Difficulty Score Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2026-08 · n=193 · AppDrift

The average keyword difficulty score on Google Play was 44.1 out of 100 based on a sample of 193 scored keyword checks.

Demand-driven sample based on tool checks rather than store-wide search volume
Skews heavily towards the US storefront

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Attribution: AppDrift View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

Unit

Score

Data Vintage

2026-08

Entity

Google Play

Sample Size

193

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

AppDrift Primary Tier A

https://appdrift.co/blog/ios-vs-android-keyword-difficulty-study-2026 ↗

Confidence: 57/100 Vintage: 2026-08 Channel: Common Crawl

Source Article

iOS vs Android Keyword Difficulty: We Scored 604 Keywords, and the App Store Is ~40% More Competitive (2026 Data)

Original Research

AppDrift · Original study ↗

Methodology

Same difficulty model as iOS; demand-driven sample, mostly US storefront

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Google Play: 44 keyword difficulty score. Source: AppDrift (2026-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/android-keyword-difficulty-avg-2026

HTML Embed

<blockquote cite="https://lighthousedata.io/data/android-keyword-difficulty-avg-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44</strong> -- keyword difficulty score for Google Play<br><small>Source: AppDrift (2026-08) · <a href="https://lighthousedata.io/data/android-keyword-difficulty-avg-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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