B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
53%
53% -- share of marketing decisions influenced by analytics for marketers (2022)
Analytics influence 53% of marketing decisions according to Gartner research from 2022.
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Lighthouse Research Team
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Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://linkutm.com/blog/use-analytics-to-improve-marketing-campaigns ↗
Source Article
How to Use Analytics to Improve Marketing Campaigns
How to Use Analytics to Improve Marketing Campaigns: 7 Signals, 7 Fixes
Your campaign report is open. The numbers are all there. So what do you actually change?
That gap is where most marketing analytics dies. Gartner found that analytics influence only 53% of marketing decisions, and that one-third…
Original Research
Gartner
· Original study ↗
Methodology
Gartner research cited by linkutm blog
Methodology documented
Segmentation
Industrymarketing
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Plain Text
marketers: 53% share of marketing decisions influenced by analytics. Source: Gartner (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/analytics-influence-marketing-decisions-2022
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<blockquote cite="https://lighthousedata.io/data/analytics-influence-marketing-decisions-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- share of marketing decisions influenced by analytics for marketers<br><small>Source: Gartner (2022) · <a href="https://lighthousedata.io/data/analytics-influence-marketing-decisions-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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