B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
33%
33% -- organizations with needed analytics capabilities for organizations (2023)
Only 33% of organizations believe they have the analytics capabilities needed to glean insights from their data.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
KPMG and Forrester Consulting
Primary
Tier C
https://linchpinseo.com/big-data-and-marketing/ ↗
Source Article
Linchpin SEO : Big Data and Marketing: How to Use Data to Optimize Your Marketing
In today’s hyper-connected world, data is being generated and collected at unprecedented rates. From social media posts and online transactions to digital sensors and IoT devices, we are living in an era where information is ubiquitous. This deluge of digital information has led to the emergence of …
Original Research
KPMG and Forrester Consulting
· Original study ↗
Methodology
KPMG and Forrester Consulting study cited by Linchpin SEO
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
organizations: 33% organizations with needed analytics capabilities. Source: KPMG and Forrester Consulting (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/analytics-capabilities-33pct
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<blockquote cite="https://lighthousedata.io/data/analytics-capabilities-33pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- organizations with needed analytics capabilities for organizations<br><small>Source: KPMG and Forrester Consulting (2023) · <a href="https://lighthousedata.io/data/analytics-capabilities-33pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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