B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- share of ads portraying women inaccurately for US advertising (2018)
According to the ANA #SeeHer project, 20% of 40,000 adverts portrayed women inaccurately.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2018
Entity
Sample Size
40,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Association of National Advertisers
Primary
Tier B
https://marshall-johnstonmm.com/2018/06/26/mass-disruption-what-pg-and-mastercard-have-to-say-about-… ↗
Source Article
“Mass Disruption”: What P&G and MasterCard Have to Say About Current Marketing Trends
The face of marketing is rapidly evolving. This is no secret. Companies of all industries and sizes from social media, to startups, as well as the bigger players are learning that it’s time toss out the window what was originally believed to be effective marketing strategies; with the political and …
Original Research
Association of National Advertisers
· Original study ↗
Methodology
Association of National Advertisers #SeeHer project analysis of 40,000 ads
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US advertising: 20% share of ads portraying women inaccurately. Source: Association of National Advertisers (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ana-seeher-women-inaccurate-portrayal-20-percent
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<blockquote cite="https://lighthousedata.io/data/ana-seeher-women-inaccurate-portrayal-20-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of ads portraying women inaccurately for US advertising<br><small>Source: Association of National Advertisers (2018) · <a href="https://lighthousedata.io/data/ana-seeher-women-inaccurate-portrayal-20-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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