B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
25%
25% -- share of digital ad budget wasted on errors and inefficiencies for digital advertising (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Association of National Advertisers (ANA)
Primary
Tier B
https://www.responsiblem.com/articles/programmatic-is-never-done ↗
Source Article
Programmatic is never done: why on-going governance is critical — Responsible Marketing Advisory
Programmatic is never done: why on-going governance is critical
Marketers can’t solely rely on technology to get programmatic right.
Too many people think that once their ad buying system is set up, programmatic will sort it. Inclusion list – done, exclusion list – completed, KPIs – set and ready to…
Original Research
Association of National Advertisers (ANA)
· Original study ↗
Methodology
Cited from the Association of National Advertisers (ANA) research on programmatic advertising inefficiencies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital advertising: 25% share of digital ad budget wasted on errors and inefficiencies. Source: Association of National Advertisers (ANA) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ana-programmatic-budget-waste-25pct
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<blockquote cite="https://lighthousedata.io/data/ana-programmatic-budget-waste-25pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- share of digital ad budget wasted on errors and inefficiencies for digital advertising<br><small>Source: Association of National Advertisers (ANA) (2025) · <a href="https://lighthousedata.io/data/ana-programmatic-budget-waste-25pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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