B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
$400,000,000,000
$400,000,000,000 -- annual marketing and advertising spend for ANA members (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$400,000,000,000
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Association of National Advertisers (ANA)
Primary
Tier B
https://www.schermer.co/2025-awards/ ↗
Source Article
SCHERMER | Global B2B Marketing Agency
We are thrilled to be named the 2025 Small B2B Agency of the Year by the Association of National Advertisers—our first-ever gold medal, third consecutive podium finish, and seventh since 2015.
ANA’s B2 Awards highlight exceptional B2B campaigns demonstrating meaningful brand experiences and measurab…
Original Research
Association of National Advertisers (ANA)
· Original study ↗
Methodology
Self-reported aggregate annual marketing and advertising investment by ANA members
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ANA members: $400,000,000,000 annual marketing and advertising spend. Source: Association of National Advertisers (ANA) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ana-member-marketing-spend-2025
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<blockquote cite="https://lighthousedata.io/data/ana-member-marketing-spend-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$400,000,000,000</strong> -- annual marketing and advertising spend for ANA members<br><small>Source: Association of National Advertisers (ANA) (2025) · <a href="https://lighthousedata.io/data/ana-member-marketing-spend-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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