B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

10%

10% -- impression increase rate for hotel websites using AMP (2019)

Name: Impression Increase Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2019 · arodigitalstrategy.com

Hotels implementing AMP see an estimated 10-20% increase in impressions due to better rankings.

Estimated range from 10% to 20%

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Attribution: arodigitalstrategy.com View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

10%

Unit

Percentage

Data Vintage

2019

Entity

hotel websites using AMP

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

arodigitalstrategy.com Primary Tier C

https://www.arodigitalstrategy.com/blog/2019/01/02/technology/4-reasons-your-hotel-needs-accelerated… ↗

Confidence: 22/100 Vintage: 2019 Channel: Common Crawl

Source Article

4 Reasons Your Hotel Needs Accelerated Mobile Pages

Original Research

arodigitalstrategy.com · Original study ↗

Methodology

Range 10-20%; midpoint 15% used. Described as an estimate.

Methodology documented

Segmentation

IndustryTravel & Hospitality RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

hotel websites using AMP: 10% impression increase rate. Source: arodigitalstrategy.com (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amp-impressions-increase-2019

HTML Embed

<blockquote cite="https://lighthousedata.io/data/amp-impressions-increase-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- impression increase rate for hotel websites using AMP<br><small>Source: arodigitalstrategy.com (2019) · <a href="https://lighthousedata.io/data/amp-impressions-increase-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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