B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- weekly reach for AM/FM radio (Q3 2015)
AM/FM radio reaches over 90% of all US adults in a given week.
- Source states 'over 90%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
Q3 2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://www.tayloegray.com/2016/01/social-networking-continues-to-let-consumers-thumbs-do-the-talkin… ↗
Source Article
Social Networking Continues to Let Consumers' Thumbs Do the Talking - Tayloe/Gray
And it’s not simply a quick, convenient and easy way for consumers to connect and add their voice to the conversation. In fact, when it comes to social via Twitter, it’s also an increasingly important way for networks, programmers, advertisers and agencies to get a read on viewer engagement, help dr…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen Q3 Comparable Metrics Report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| Q1 2026 | 87% | |
| Q3 2015 (current) | 90% | +3.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
AM/FM radio: 90% weekly reach. Source: Nielsen (Q3 2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amfm-radio-weekly-reach-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amfm-radio-weekly-reach-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- weekly reach for AM/FM radio<br><small>Source: Nielsen (Q3 2015) · <a href="https://lighthousedata.io/data/amfm-radio-weekly-reach-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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