B Evidence Grade B Graded not independently verified Safe to Cite Current

75%

75% -- share of americans watching live sports for US sports audience (2026)

2026  · fastcompany.com

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Attribution: fastcompany.com View source
Lighthouse Research Team
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Source verified Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
US sports audience
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
fastcompany.com Primary Tier C
https://www.fastcompany.com/91615036/taxpayer-funded-sports-stadiums-dont-pay-off ↗
Confidence: 48/100 Vintage: 2026 Channel: Rss Editor
Source Article
Why taxpayer-funded sports stadiums don’t pay off
Americans are crazy about sports. But whether that passion requires taxpayers to subsidize new facilities every time leagues and franchises ask for them needs rigorous scrutiny. A lot of money is at stake. For 2025, the NFL reported some $14.5 billion in revenue, while the MLB collected an estima…
Original Research
fastcompany.com · Original study ↗

Cited by economists in Fast Company opinion piece; original study not named

Methodology documented
Industrymarketing
Plain Text
US sports audience: 75% share of americans watching live sports. Source: fastcompany.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-watch-live-sports-75pct
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<blockquote cite="https://lighthousedata.io/data/americans-watch-live-sports-75pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share of americans watching live sports for US sports audience<br><small>Source: fastcompany.com (2026) · <a href="https://lighthousedata.io/data/americans-watch-live-sports-75pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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