B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
36%
36% -- weekly anime viewership rate for American consumers (2025)
According to a Dentsu survey, 36% of Americans watch anime weekly.
- The author of the article critiques this statistic as missing context and potentially overhyped.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dentsu
Primary
Tier C
https://entertainmentstrategyguy.com/2025/10/01/how-popular-is-anime-in-america/ ↗
Source Article
How Popular is Anime in America? - Entertainment Strategy Guy
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.)
There are two types of…
Original Research
Dentsu
· Original study ↗
Methodology
Dentsu survey result cited by the author
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
American consumers: 36% weekly anime viewership rate. Source: Dentsu (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-watch-anime-weekly-36pct
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<blockquote cite="https://lighthousedata.io/data/americans-watch-anime-weekly-36pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- weekly anime viewership rate for American consumers<br><small>Source: Dentsu (2025) · <a href="https://lighthousedata.io/data/americans-watch-anime-weekly-36pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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