B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
48%
48% -- share of americans who watch and listen to podcasts for US podcast audience (2025)
According to Edison Research's Infinite Dial 2025, 48% of Americans both watch and listen to podcasts.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edison Research
Primary
Tier B
https://www.podcastcollective.io/blog/how-to-communicate-like-a-category-leader ↗
Source Article
How Founders Communicate Like Category Leaders | Podcast PR & Placement Agency
How to Communicate Like a Category Leader (Before You Actually Become One)
Why founders who control the narrative shape valuation, attract partners faster, and get remembered longer.
The Gap Most Founders Miss
In early-stage health and wellness, most founders think they’re pitching their product.
Th…
Original Research
Edison Research
· Original study ↗
Methodology
Cited from Edison Research's Infinite Dial 2025 report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US podcast audience: 48% share of americans who watch and listen to podcasts. Source: Edison Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-watch-and-listen-podcasts-2025
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<blockquote cite="https://lighthousedata.io/data/americans-watch-and-listen-podcasts-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- share of americans who watch and listen to podcasts for US podcast audience<br><small>Source: Edison Research (2025) · <a href="https://lighthousedata.io/data/americans-watch-and-listen-podcasts-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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